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A Curious Take on Classic Style

When you’ve created a company and its culture from the ground up, it becomes increasingly difficult to sum it up in just a few words. The closer an entrepreneur gets to their project, the more blood, sweat and tears they put into it and the harder it becomes to concisely state the purpose for its entire existence. In his book “The Art of the Start”, Guy Kawasaki stresses the importance of having a mantra to quickly communicate that which a “high-falutin and all-encompassing” mission statement cannot.

Crafting a mantra is a tough process littered with whiteboard scribbles, crumpled notebook paper, and dog-eared thesauri, and it’s been no different for us here at The Brew Gentlemen Beer Co. Crafting one for a brewery actually seems to be even more difficult, especially given the significant overlap in purpose and culture within the industry. Because of that overlap, it becomes imperative for companies to carve out their own niche and brand themselves accordingly. How do we as The Brew Gentlemen differentiate ourselves from any of the other 1,302 U.S. breweries currently in planning? What we need is a mantra that not only describes the type of beer that we make/plan to make, but also covers everything from how our branding looks to how we carry ourselves. We’re pretty content with what we came up with.

The Brew Gentlemen Beer Company: A Curious Take on Classic Style.

We’ve settled on this for a variety of reasons. Most importantly, it’s a good way to describe our mindset about making beer. We’re not trying to sell anyone a bridge here; we’re both 22 years old, and have only been on the brewing scene for a couple of years. What we have an abundance of, however, is curiosity. Curiosity is the reason we’re doing this in the first place, and it has driven almost everything we’ve done and every decision we’ve made in the past two years of working on this project. The beer we make is an extension of that curiosity, but we also have to acknowledge that the groundwork has already been laid by other, better brewers for thousands of years. Thus, we want to make beers that are truly our own: curious takes on classic styles.

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